New Launches in Photography and Camera Gear on Amazon US [ June 2022 ]

Amazon US has listed a few recently announced new Cameras and Lenses up for pre-order online. Sony launched a few ultra-wide and wide-angle lenses for its Sony Alpha series of cameras a couple of days ago. Sony also launched Xperia 1 IV XQZCBCT/B Android smartphone which comes with some fantastic cameras. Canon has come up with some APS-C mirrorless cameras as well. All these new Photography Gears are now available to pre-order online from Amazon US. Check out the prices and availability below.

Sony Xperia 1 IV 512GB Factory Unlocked Smartphone with Sony Official Case with Stand Bundle ( XQZCBCT/B ) costs $1,634.98 in the US. You can also get it with Sony WF-1000XM4 Industry Leading Noise Canceling Truly Wireless Earbud Headphones for a price of $1,599.99. The Sony Xperia 1 IV along has a launch selling price of $1,599.99 in the US. It is the first smartphone to feature an optical zoom camera built-in. This high-end smartphone comes with a 6.5” 4K 120Hz HDR OLED 21:9 wide Display and supports 4K HDR native 120fps video recording on all rear cameras.

Sony has launched 3 new lenses for its Alpha Mirrorless Camera bodies – Sony SEL15F14G E 15mm F1.4 G APS-C Large-Aperture Wide-Angle G Lens ( Price: $749.99 ), Sony SELP1020G E PZ 10-20mm F4 G APS-C Constant-Aperture Power Zoom G Lens ( Price: $749.99 ), and Sony SEL11F18 E 11mm F1.8 APS-C ultra-wide-angle Prime for APS-C Cameras ( Price: $549.99 ).

Amazon US now listed new Canon Mirrorless Cameras launched in 2022 up for Pre-order. Canon R10(US) Body only has a pre-order price of $979.99 in the US. It comes with a 24.2 megapixels APS-C-sized CMOS sensor. You can also buy Canon R7 which features a newly developed High Image Quality 32.5 megapixels APS-C sized CMOS sensor. The body only Canon R7 can be pre-ordered for $1,499. You can also buy it with 18-150 IS STM lens for a price of $1,899.00.

Fujifilm has a new Camera and new high-end lens up for grabs as well. Fujifilm X-H2S Mirrorless Camera Body is available to pre-order from Amazon US along with the new Fujifilm XF150-600mmF5.6-8 R LM OIS WR Lens which costs $1,999.

Sony Xperia 1 IV

Sony Alpha A7 IV M4 ILCE-7M4 up for Pre-order on Amazon US

Sony has started teasing the launch date for their next Full Frame A7 Series camera A7IV ILCE-7M4. The official launch date is set for Oct 21st, 2021. You will be able to pre-order it online from Amazon US, B&H Photo, Adorama etc on the same date itself.

Sony a7 IV Launch Price in the US: $2499 ( ILCE7M4K body only ) – $2,698 ( ILCE7M4K/B with 28-70mm Zoom Lens Kit ).

Other Lens Combo Bundles prices
Sony Alpha 7 IV + Sony FE 70-200mm f/2.8 GM OSS Lens: $4,797.99.
Sony Alpha 7 IV + Sony SEL2470GM FE 24-70 mm F2.8 G Master: $4,497.99.
Sony Alpha 7 IV + Sony SEL1635GM FE 16-35mm F2.8 GM lens: $4,497.99.
Sony Alpha 7 IV + Sony FE 35mm F1.4 GM: $3,897.99.
Sony Alpha 7 IV + Sony SEL24F14GM FE 24mm F1.4 GM: $3,797.99.
Sony Alpha 7 IV + SEL24105G/2 FE 24-105mm F4 G OSS: $3,597.99.

You can also buy the new Sony A7IV with the new GN60 Wireless Radio Control External Flash HVLF60RM2 ( $3,049.98 ), or with GN46 Wireless Radio Control External Flash HVLF46RM ( $2,899.98 ).

Official Release Date: December 30, 2021.

Sony Alpha A7M4 ILCE-7M4 Specs and Features

All previous models in the Sony Alpha A7 Series cameras came with 24MP sensors. Sony has bumped up the resolution of the newer 2021 A7 Mark 4 model to 33MP with 15+ stops of dynamic range. Previous gen A7 models could only record up to 4K@30fps while the newer model can do 4K@60fps.

Sony Alpha A7M4 ILCE-7M4 is powered by BIONZ XR processor which has 8 times faster processing power than the BIONZ X seen on older models. Sony has decided to bring their new vari-angle style LCD monitor to the A7 Series as well which we first saw on the A7S3 model.

Like the flagship Sony A1 model, the Sony a7iv model also supports Animal Eye AF as well as Birds AF to let you capture better and sharper wildlife photos with ease.

In the video department, the new Sony Alpha 7 Mark 4 can shoot 10-bit 4:2:2 HLG and has support for Eye AF when shooting movies. S-Cinetone, All-I XAVC S-I, S-log3 etc are all on board. This new model also supports live streaming and has FTP according to the leaked specs.

  • Sony E-mount
  • Full frame
  • 33MP Sensor
  • Animal Eye AF and Bird Eye AF support
  • 3.69M dot OLED viewfinder
  • 10fps continous bursts
  • 10-bit 4:2:2 HLG, S-log3, S-Cinetone, All-I XAVC S-I
  • Vari-angle LCD Monitor ( similar to Sony A7SM3 )
  • 4K@60fps video
  • 15+ stops of dynamic range.
  • 5GHz Wi-Fi
  • Twin card slots
  • HEIF stills capture

Related read: Sony FE 70-200mm F2.8 GM OSS II lens Launched in the US – available to pre-order.

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Sony ZV-E10 ILCZV-E10L/B E10L/W Price in the US

Sony has just launched the ZV-E10 Vlog Camera in the US. This is the first model in the interchangeable lens vlog camera Alpha series. Sony ZV-E10 has a launch price tag of $700.00 USD ( body only – Aug 2021 Price ) in the US. It will be available to pre-order online from Amazon US, B&H, Adorama, etc in the coming days. You can buy these in 2 colors – White ( ILCZV-E10L/W ) and Black ( ILCZV-E10L/B ). These models ships with a good old 16-50mm power zoom lens ( Combo Price: $800.00 USD ). You can also buy this body only ( ILCZV-E10/B / ILCZV-E10/W ).

Update: You can now Pre-order Sony ZV-E10 Vlog Camera from Amazon US.

Sony ZV-E10 comes with an APS-C size 24.2-megapixel Exmor CMOS sensor which is probably the same sensor we saw on the Alpha A6100 launched a while back. Since this is made for vlogging, Sony has equipped this model with a fully articulating LCD panel. This camera doesn’t come with an EVF but has a multi-interface hot shoe up the top allowing you to add a wide range of Sony accessories like shotgun mics or even an EVF..

Sony is bringing a lot of Vlog features we saw on the other Vlog camera ZV-1 to this new camera. You get features like Background Defocus, Product Showcase mode, etc. There is a big record button at the top, along with a new slowmo button.

The highest resolution this camera can record is 4K @ 30p ( XAVC S 4K – oversampled from 6k w/ full pixel readout – no pixel binning ). You can also record Full HD slow-mo videos up to 120fps. Since this is aimed at vloggers, Sony has many of the picture profiles like S-Log2, S-Log3, HLG, etc to give more creative control over the videos you shoot.

Sony ZV-E10 Pros
1) Lightweight APS-C Vlogging Camera
2) Interchangeable lens
3) Dedicated buttons for slow-mo, product showcase mode, and background defocus
4) Fully articulating LCD screen
5) Fast Focusing System with Eye AF
6) Wide range of lenses to choose from
7) Multi-Interface Shoe
8) Slog and HLG Picture profiles included
9) Electronic image stabilization with Active Mode
10) can be used as a high-quality webcam or for live streaming

Sony ZV-E10 Cons
1) Old Menu system with No touch support ( Touch works for Focus, tracking, and Shutter only )
2) Not that great rolling shutter
3) No 4K 60p option
4) Older A6000 Series NP-FW50 battery
5) Still ships with old E PZ 16-50 mm zoom kit lens

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Sony ILCE7RM4A/B, ILCE7RM3A/B up for Pre-order from Amazon US

Back in May, Sony quietly launched two new alpha Full fram cameras – Sony Alpha 7R IV ILCE7RM4A/B and Sony Alpha 7R III ILCE7RM3A/B. These models are slightly improved versions of older A7RM3 and A7RM4 cameras.

Amazon US has now listed both Sony ILCE7RM4A/B ( Price: $3,499.99) and ILCE7RM3A/B ( Price: $2,799.99 ) up for Pre-order online. These items will be released on June 21, 2021.

So What’s new on these New Sony Alpha models?

  • SuperSpeed USB 5Gbps (USB 3.2) compatible Type-C port
  • 2.35 million-dot ( 2,359,296dots ) LCD screen ( old one has a 1,440,000 dots screen )
  • The Sony logo under the LCD monitor has been removed

There may be other changes, but these are the official changes Sony noted in their Official promo video of Alpha 7R III (ILCE-7RM3A) on Youtube.

If you are not interested in these ‘New’ features you can grab older models for cheaper prices. Sony ILCE7RM4/B model now sells for $2,998 and the ILCE7RM3/B model can be bought for $2,298 in the US. ( June 2021 prices on Amazon US ).

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Sony Alpha FX3 ILME-FX3 up for Pre-order from Amazon US

Sony Alpha FX3 ILME-FX3 Cinema Camera is now available to pre-order online in the US from Amazon. It has a launch selling price of $3,899.99 in the US.

Sony Alpha FX3 ILME-FX3 is a full-frame Cinema Line Camera that can shoot up to 4K @ 120fps. If you ever wanted to have a Sony A7SM3 in a cinema line camera body, FX3 is just the right one for you. It features the same sensor, and according to many review videos online, has the same ISO performance as well as dynamic range as the A7S M3 model.

One thing you can find in the Sony ILME-FX3, but not in the A7SM3 is the presence of S-Cinetone color. However, according to new reports online, Sony will be pushing a firmware update to enable this feature in the A7S models as well.

From the manufacturer: Sony’s FX3 Cinema Line camera brings the visions of passionate content creators to life. Cinematic expression is matched with reliable performance and streamlined operation to serve the needs of today’s creative community. Compact and lightweight, it’s easy to carry and handle.

Sony Alpha FX3 ILME-FX3 Specs and Features
  • 12MP sensor ( same as A7SM3 )
  • E-mount camera
  • Full frame
  • Exmor R CMOS sensor
  • BIONZ XR image-processing engine
  • 4K (QFHD) high-frame-rate 120fps recording support
  • S-Cinetone support
  • ISO 80–102400 equivalent ( up to ISO 409600 in expanded mode )
  • Dual CFexpress Type A / SD card slots
  • 3.0 inch 1.44M dots Vari-angle LCD touch-panel monitor
  • XLR adaptor and digital input for quality audio
  • Uninterrupted 4K/60p
  • Silent cooling fan ( not available on A7S series )
  • six customizable buttons
  • multiple screw holes on the body and handle
  • Front and rear tally lamps
  • In-camera image stabilization ( Catalyst Browse supported )
  • 7 AF Transition Speed settings
  • 5 AF Subject Shift Sensitivity settings
  • Real-time Eye AF
  • 4K internal recording ( 10-bit depth / 4:2:2 color )
  • 16-bit RAW HDMI output
  • 10-bit S-Log3
  • HLG (Hybrid Log-Gamma)

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Sony Alpha 1 ILCE1/B Camera in Stock on Amazon US | Price, Specs

Sony has officially launched the Alpha 1 ILCE1/B Mirrorless Camera. It has a launch price of $6,499.99 in the US. It is now available to pre-order online from Amazon US ( Check here. ).

You also buy Sony Alpha 1 with a lot of lens bundles – SEL100400GM, SEL1224GM, SEL1635GM, SEL200600G, SEL2470GM and SEL70200GM.

Sony has been ruling the Full-frame mirrorless camera world for a while now. Since they didn’t have much competition, often times the same sensor was used on multiple generations of cameras. With Canon announcing the 8K EOS R5 mirrorless body last year, Sony finally has some real competition in the mirrorless camera world. Thus the Sony Alpha 1 Camera series – The one never seen – was born.

Sony Alpha 1 ( ILCE1/B ) features a brand new 50MP sensor with support for 8K @ 30fps recording support. This camera is powered by a new Advanced BIONZ XR engine and can shoot up to 30fps continuously. This sensor has an ISO range of 100–32000 and offers great low light capabilities. It comes with improved Animal and Eye AF, and also now supports Realtime bird Eye AF. Check out the full specs below.

Sony has also launched Xperia Pro Android Smartphone along with this, with some Pro features aimed at Professionals.

Sony Alpha 1 Full Specs and Features

  • Full-frame stacked 50.1-MP Exmor RS CMOS sensor with integral memory
  • BIONZ XR image processing engine
  • 30fps continuous shooting with AF/AE tracking
  • 9.44 million-dot OLED viewfinder ( 240fps refresh rate )
  • 759-point phase-detection and 425-point contrast-detection AF points
  • 5-axis steady shot inside
  • “Active Mode” image stabilization
  • ISO 100–32000 sensitivity range
  • Eye AF support
  • Real-time Eye AF for birds
  • Improved Real-time Eye AF for animals
  • 8K @ 30fps internally
  • 4K @ 120fps slow-mo
  • 4K with full sensor readout, no pixel binning, and 5.8K oversampling
  • 10-bit 4:2:2 chroma subsampling
  • Approx. 430 shots (Viewfinder) / approx. 530 shots (LCD monitor) (CIPA standard)
  • Blackout-free Shooting
  • Anti-distortion Shutter
  • Silent and vibration-free shutter
  • Flicker-free electronic & mechanical shutters
  • Pixel Shift Multi Shooting
  • S-Log3
  • 10-bit 4:2:218 HLG (Hybrid Log-Gamma) support
  • 16-bit RAW output via HDMI
  • Heat-dissipating structure for extended recording ( 8K continuously for up to 30 minutes )
  • S-Cinetone look
  • New menu structure
  • Touch menu control
  • 500,000 cycles shutter life
  • Two CFexpress Type A-compatible media slots ( also supports UHS-I and UHS-II SDXC/SDHC cards )
  • Z-series battery
  • Magnesium alloy chassis

Source: Sony Alpha US

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