Sony Alpha A7 IV M4 ILCE-7M4 up for Pre-order on Amazon US

Sony has started teasing the launch date for their next Full Frame A7 Series camera A7IV ILCE-7M4. The official launch date is set for Oct 21st, 2021. You will be able to pre-order it online from Amazon US, B&H Photo, Adorama etc on the same date itself.

Sony a7 IV Launch Price in the US: $2499 ( ILCE7M4K body only ) – $2,698 ( ILCE7M4K/B with 28-70mm Zoom Lens Kit ).

Other Lens Combo Bundles prices
Sony Alpha 7 IV + Sony FE 70-200mm f/2.8 GM OSS Lens: $4,797.99.
Sony Alpha 7 IV + Sony SEL2470GM FE 24-70 mm F2.8 G Master: $4,497.99.
Sony Alpha 7 IV + Sony SEL1635GM FE 16-35mm F2.8 GM lens: $4,497.99.
Sony Alpha 7 IV + Sony FE 35mm F1.4 GM: $3,897.99.
Sony Alpha 7 IV + Sony SEL24F14GM FE 24mm F1.4 GM: $3,797.99.
Sony Alpha 7 IV + SEL24105G/2 FE 24-105mm F4 G OSS: $3,597.99.

You can also buy the new Sony A7IV with the new GN60 Wireless Radio Control External Flash HVLF60RM2 ( $3,049.98 ), or with GN46 Wireless Radio Control External Flash HVLF46RM ( $2,899.98 ).

Official Release Date: December 30, 2021.

Sony Alpha A7M4 ILCE-7M4 Specs and Features

All previous models in the Sony Alpha A7 Series cameras came with 24MP sensors. Sony has bumped up the resolution of the newer 2021 A7 Mark 4 model to 33MP with 15+ stops of dynamic range. Previous gen A7 models could only record up to 4K@30fps while the newer model can do 4K@60fps.

Sony Alpha A7M4 ILCE-7M4 is powered by BIONZ XR processor which has 8 times faster processing power than the BIONZ X seen on older models. Sony has decided to bring their new vari-angle style LCD monitor to the A7 Series as well which we first saw on the A7S3 model.

Like the flagship Sony A1 model, the Sony a7iv model also supports Animal Eye AF as well as Birds AF to let you capture better and sharper wildlife photos with ease.

In the video department, the new Sony Alpha 7 Mark 4 can shoot 10-bit 4:2:2 HLG and has support for Eye AF when shooting movies. S-Cinetone, All-I XAVC S-I, S-log3 etc are all on board. This new model also supports live streaming and has FTP according to the leaked specs.

  • Sony E-mount
  • Full frame
  • 33MP Sensor
  • BIONZ XR
  • Animal Eye AF and Bird Eye AF support
  • 3.69M dot OLED viewfinder
  • 10fps continous bursts
  • 10-bit 4:2:2 HLG, S-log3, S-Cinetone, All-I XAVC S-I
  • Vari-angle LCD Monitor ( similar to Sony A7SM3 )
  • 4K@60fps video
  • 15+ stops of dynamic range.
  • 5GHz Wi-Fi
  • Twin card slots
  • HEIF stills capture

Related read: Sony FE 70-200mm F2.8 GM OSS II lens Launched in the US – available to pre-order.

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Canon EOS R3 Body up for Pre-order on Amazon US | Price, Specs

Canon has officially launched EOS R3 Mirrorless Camera in the US. It has a launch price tag of $5,999 and is now available to pre-order online from Amazon US. This item will be released on November 30, 2021. Check here for the current pricing and availability.

Canon EOS R3 features a 24.1MP Full-frame CMOS sensor and is powered by DIGIC X Image Processor. It supports a high-speed continuous shooting speed up to 30fps silent using the electronic shutter.

This new flagship sports camera from Canon features an improved Dual Pixel Auto Focus system and is also the first EOS camera to have Eye Control AF. It has 1,053 AF Points supporting Vehicle Detection as well as Eye, Face, Head, and Animal Detection making it a great action and sports camera.

Related launch: Canon Stereo Microphone DME1D – US Price: $299 ( Sep 2021 )

From the manufacturer
Building on the success of the EOS R series of cameras and leveraging advancements in technology that have come along since, the EOS R3 combines some of the best of both the EOS R5 and EOS-1D X Mark III cameras to provide a robust, high-performance camera. The EOS R3 is the first “3” series camera since the popular EOS-3 film camera launched in 1998.

Specs and Features

  • 24.1MP Full-frame back-illuminated stacked CMOS sensor
  • DIGIC X Image Processor
  • ISO range of 100-102400; Expandable to 204800
  • OLED color electronic viewfinder ( approx. 5.76 million dots resolution )
  • 3.2-inch 4.15 million dots vari-angle TFT color, liquid-crystal LCD screen (3:2 aspect ratio / Anti-smudge / )
  • 5-axis Image Stabilization with EF/RF lenses
  • High-speed continuous shooting of up to approx. 30 fps with electronic (silent) shutter and up to 12fps with Mechanical Shutter
  • Improved Dual Pixel CMOS AF with 1,053 AF Points featuring Vehicle Detection as well as Eye, Face, Head, and Animal Detection
  • The First EOS Digital camera to feature Eye Control AF

Canon has also launched two new lenses, and are available to pre-order from Amazon US – RF 100-400mm F5.6-8 ( Price: $649.99. ) and 16mm F2.8 lenses ( Price: $299 ).

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Nikon Z FC Camera up for Pre-order on Amazon US | Price, Specs

Just announced Nikon Z FC Camera is now available to pre-order online in the US from Amazon. The body-only price for this model is $959.95. You can also buy this with a 16-50mm Kit lens for $1,099.95 and with a 28mm Kit lens for $1,199.95. Check here for current availability and pricing.

Also available to pre-order: NIKKOR Z 28mm f/2.8 (SE) Prime Lens ( Price: $299.95 ), NIKKOR Z DX 16-50mm f/3.5-6.3 VR Lens ( Silver – Price: $299.95 ).

Nikon Z FC is a retro-style mirrorless camera that looks a lot like Nikon’s film-era cameras. Both Fujifilm and Olympus have been making similar designed mirrorless bodies and have found a lot of takers as it gives a better feeling and joy when taking photos for many. It’s good to see Nikon bringing a similar-style camera for the masses.

Nikon Z FC is a DX-format camera, ie it has an APS-C sensor instead of a Full Frame sensor we saw on many other Z Series line-ups. It will be available to purchase in 6 different color combinations – Amber Brown, White, Black, Natural Gray, Sand Beige, Coral Pink, and Mint Green. Some colors won’t be that widely available.

It features a 20.9MP DX CMOS sensor with 4K @ 30fps recording supported. Nikon has powered this camera with an EXPEED 6 engine and uses an EN-EL25 battery that has a 300 shots CIPA rating. It has Mechanical controls for shutter speed, ISO and exposure compensation. Nikon uses a vari-angle flip-out screen on this model which we are seeing for the first time in a Nikon Z Series camera.

Nikon Z FC comes with a 1.0-cm/0.39-in 2360k-dot (XGA) OLED electronic viewfinder and supports Hybrid phase-detection/contrast AF. It has 209 single-point AF points and Nikon’s intelligent Eye-Detection AF for video and stills for easy and better AF performance. Check out the full specs below.

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Nikon Z FC Full Specs

  • Sensor size: APS-C 20.9MP DX CMOS sensor
  • Camera mount: Nikon Z-Mount
  • Camera type: Mirrorless
  • Processor: EXPEED 6 engine
  • Battery: EN-EL25 ( 300 shots CIPA rating )
  • Viewfinder: 1.0-cm/0.39-in 2360k-dot (XGA) OLED electronic viewfinder
  • LCD screen: 3.0 in Vari-angle TFT 1040 dots resolution
  • Auto-focus features: Hybrid phase-detection/contrast AF with AF assist, 209 single-point AF, Eye-Detection AF
  • ISO range: ISO 100 – 51,200
  • Continous shooting speed: 11 frames per second
  • Max recording support: 4K UHD 3,840×2,160 / 30 fps
  • Weight: 14.0 oz. (390 g)
  • Storage: UHS-I compliant SDHC and SDXC memory cards