Category: Photography

Canon launches PowerShot V1, EOS R50 V Camera, and New RF Lenses – Listed on Amazon US

Canon is making waves in the creator space with the latest additions to its EOS/PowerShot V Series: the PowerShot V1 and EOS R50 V. Designed to meet the evolving needs of content creators, vloggers, livestreamers, and filmmakers, these cameras blend high-performance features with user-friendly designs. Alongside these cameras, Canon has introduced two new RF lenses—the RF-S14-30mm F4-6.3 IS STM PZ and the RF20mm F1.4 L VCM—which further enhance the creative potential of social media and hybrid content creators.

US Pricing and Availability

Canon PowerShot V1

  • Available April 2025
  • $899.99

Canon EOS R50 V

  • Available April 2025
  • $649.99 (body only) / $849.99 (with RF-S14-30mm F4-6.3 IS STM PZ)

RF-S14-30mm F4-6.3 IS STM PZ Lens

  • Available July 2025
  • $329.99

RF20mm F1.4 L VCM Lens

  • Available April 2025
  • $1,699.00

Canon EOS R50 V with RF-S14-30mm F4-6.3 is STM PTZ Lens, APS-C Mirrorless Interchangeable Lens Hybrid Camera, Ultra-Wide Angle Zoom Lens, Vertical Video, Vlogging, Live-Streaming, Content Creation

$849.99
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Canon PowerShot V1, Hybrid Camera, Built-in Ultra-Wide-Angle Zoom Lens, 4K Video, Vlogging, Live Streaming, Content Creation, Compact Design

$1299
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Canon EOS R50 V (Body Only), APS-C Mirrorless Interchangeable Lens Hybrid Camera, Vertical Video, Vlogging, Live-Streaming, Content Creation

$749
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Canon RF20mm F1.4 L VCM, Mirrorless Hybrid Lens, Ultra-Wide Angle Prime, Compatible with Full-Frame & APS-C Mirrorless Cameras, for Photo & Video

$1699
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PowerShot V1: The Modern Point-and-Shoot for Creators

Canon breathes new life into the point-and-shoot category with the PowerShot V1, a compact yet powerful camera aimed at those who prioritize portability and creative control. Whether you’re capturing stills or shooting cinematic videos, this camera is built to elevate storytelling without the bulk of traditional DSLRs.

Key Features of the PowerShot V1:

  • Newly designed grip for seamless switching between normal and selfie shooting
  • Ultra-wide zoom lens (17-52mm for video, 16-50mm F2.8-4.5 for stills) for versatility
  • New 1.4-type sensor with 22.3MP for crisp imagery
  • Dual Pixel CMOS AF II for improved autofocus performance
  • Built-in cooling fan for extended recording sessions
  • Quick-switch button for still and video modes
  • Fast shooting speeds—30fps burst mode, 1/16,000s electronic shutter

The PowerShot V1 isn’t just a camera—it’s a content creation tool. With easy smartphone integration via the Canon Camera Connect app and USB connectivity for high-quality video calls and streaming, it’s the perfect companion for modern creators.

EOS R50 V: Cinema-Grade Performance in a Compact Body

For those craving cinematic video in a small package, the EOS R50 V is a game-changer. Infused with Canon’s Cinema EOS technology, this APS-C mirrorless camera is built for serious video content creators looking for high artistic quality with smooth and silent autofocus.

Key Features of the EOS R50 V:

  • Dedicated video-focused design (livestream and recording buttons, vertical shooting support)
  • Dual Pixel CMOS AF II for precise autofocus tracking
  • 4K cropped video at 60fps and 10-bit YCC 4:2:2 color
  • Bundled with RF-S14-30mm F4-6.3 IS STM PZ—Canon’s first power zoom RF-S lens
  • Multiple livestreaming options (UVC/UAC, HDMI, Camera Connect, and Live Switcher Mobile)
  • DIGIC X image processor for superior image quality and bokeh
  • Five Cinema EOS-inspired presets, including Canon Log 3

Creators demand flexibility, and the EOS R50 V delivers. Whether you’re streaming live, shooting cinematic clips, or capturing high-quality stills, this camera is built to adapt to your creative workflow.

New RF Lenses: Elevating Content Creation

To complement these new cameras, Canon has launched two RF lenses specifically designed for hybrid creators who shoot both stills and video.

RF-S14-30mm F4-6.3 IS STM PZ: The Ultimate Power Zoom Lens

This compact wide-angle zoom lens is Canon’s first RF-S lens with built-in power zoom, making it an ideal choice for cinematic video, livestreaming, and vlogging.

  • Power Zoom (PZ) for smooth focal transitions
  • Wide-angle coverage (14-30mm) for diverse shooting styles
  • Image stabilization for steady handheld shots
  • Optimized autofocus for video
  • Minimalist, ergonomic design—ideal for the EOS R50 V

Whether you’re creating cinematic content or capturing dynamic vlogs, this lens delivers exceptional versatility and ease of use.

RF20mm F1.4 L VCM: A High-Performance Hybrid Prime Lens

For creators who demand the highest level of optical performance, the RF20mm F1.4 L VCM is a wide-angle powerhouse.

  • Ultra-wide 20mm focal length for expansive compositions
  • Large F1.4 aperture for beautiful bokeh and low-light shooting
  • High-speed, silent autofocus with VCM (Voice Coil Motor) technology
  • Reduced focus breathing for smooth video recording
  • Blue Refractive (BR) optics for superior image clarity

Perfect for filmmakers, social media creators, and journalists, this lens enhances both stills and video, making it a must-have for those seeking unparalleled creative control.

Final Thoughts: The Future of Content Creation is Here

Canon continues to push boundaries, delivering cameras and lenses that empower all creators—whether you’re a vlogger, filmmaker, livestreamer, or photographer. With the PowerShot V1, EOS R50 V, and new RF lenses, creators now have more tools than ever to bring their vision to life with ease and professional quality.

GoPro HB-Series Lens Collection AKTLM-001 for HERO13 Black Listed on Amazon US

Product Package: GoPro HB-Series Lens Collection AKTLM-001 (HERO13 Black) – Includes Ultra Wide Lens Mod, Macro Lens Mod, Anamorphic Lens Mod, ND Filter 4-Pack (ND4, ND8, ND16 and ND32), and Premium Semi-Hard Case

In the Box:

  • Ultra Wide Lens Mod
  • Macro Lens Mod
  • Anamorphic Lens Mod
  • ND Filter 4-Pack (ND4, ND8, ND16 and ND32)
  • Premium Semi-Hard Case
  • Front and Rear Protective Caps for each Lens Mod
  • Protective Cap for ND Filters
  • Microfiber Lens Cloth

GoPro HB-Series Lens Collection (HERO13 Black) – Includes Ultra Wide Lens Mod, Macro Lens Mod, Anamorphic Lens Mod, ND Filter 4-Pack (ND4, ND8, ND16 and ND32), and Premium Semi-Hard Case

$349.99
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GoPro Limited Edition HERO13 Black in Polar White – Waterproof Action Camera with 5.3K60 Video, 27MP Photo

$399
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GoPro HERO13 Black Creator Edition – Includes HERO13 Black, Volta (Battery Grip, Tripod, Remote), Media Mod, Light Mod, Enduro Battery, Magnetic Latch Mount and Carrying Case

$589.94
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GoPro 4ft (1.2m) Extension Pole + Invisible 360 Grip (Compatible with All GoPro Cameras) – Official GoPro Accessory

$39.99
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Product Description: This premium kit includes the complete set of HB-Series Lens Mods and Filters to dramatically expand your HERO13 Black’s creative possibilities. The Ultra Wide Lens Mod is the ultimate POV lens for action-packed scenes and epic landscapes. The Macro Lens Mod captures close-up shots in stunning detail and features GoPro’s first variable focus ring. The Anamorphic Lens Mod delivers pro-level cinematic shots in the 21:9 aspect ratio used in feature films, accented with stunning horizontal lens flares. A pack of 4 smart Neutral Density Filters adds motion blur to your footage and automatically adjusts the lighting in your shots with professional results. Installation and setup is easy. Simply twist each mod on and off. HERO13 Black detects when a mod is attached and automatically adjusts its settings so you’re instantly ready to get the shot. It all comes in a semi-hard case that makes it easy to store your camera with your lenses and take them on location.

GoPro MAX 2025 CHDHZ-203-TH up for Pre-order on Amazon US

Product Package: GoPro MAX 2025 ( V2, CHDHZ-203-TH ) — Waterproof 360 + Traditional Action Camera with Touch Screen Spherical 5.6K30 HD Video 16.6MP 360 Photos 1080p Live Streaming Stabilization

  • Launch Price: $349.99 ( Pre-order Price | March 25, 2025 )

This item will be released on April 1, 2025.

GoPro MAX — Waterproof 360 + Traditional Action Camera with Touch Screen Spherical 5.6K30 HD Video 16.6MP 360 Photos 1080p Live Streaming Stabilization

$349
  • Ultra Versatile 360 Video: By capturing 5.6K30 spherical video, MAX gives you the freedom to stay in the moment and still get amazing footage. There’s no need to frame the shot. Just hit the shutter button to start recording. MAX captures everything. Get immersive POV footage of a mountain bike run and shots of you riding from the same video. Slow things down with 3K60 video to capture 2x slo-mo footage of your kids jumping in the pool and everyone’s reaction at poolside as they get hit with the splash. The GoPro Quik app makes it easy to reframe your footage from any perspective so that you can tell your story any way you’d like.
  • Easy 360 Editing With the GoPro Quik App: The GoPro Quik app is packed with features that transform your 360 footage into amazing shareable stories. Object Tracking locks onto your subject and automatically follows it no matter where it roams throughout your spherical footage. You can reframe your 360 footage into standard videos, grab photos and add dramatic transition effects to get exactly the shots you want before posting them right from the app.
  • Stealth Mounting: Capture amazing pole-mounted footage where the pole completely vanishes. Attach MAX to a grip or extension pole using the 1/4-20 mounting threads on the bottom of the camera. The pole will be automatically stitched out of your videos and photos. You can easily create incredible self-capture shots that look as if you’re being recorded by another person and stunning drone-like videos that look like you’re being recorded from the air.
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Another 2024 GoPro New Launch: GoPro Limited Edition HERO13 Black Polar White up for Pre-order

GoPro HERO13 Black – Waterproof Action Camera with 5.3K60 Video, 27MP Photo + Compatability with HB-Series Lenses

$399.99 $349.99
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GoPro HERO13 Black Accessory Bundle – Includes The Handler, 2 Enduro Batteries, 2 Curved Adhesive Mounts, 64GB SanDisk MicroSD Card, and Carrying Case

$449.99
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GoPro HERO13 Black Creator Edition – Includes HERO13 Black, Volta (Battery Grip, Tripod, Remote), Media Mod, Light Mod, Enduro Battery, Magnetic Latch Mount and Carrying Case

$589.94
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DJI Osmo Action 5 Pro Adventure Combo, Action Camera 4K with 1/1.3" Sensor, 12h Extended Battery Life with 3 Batteries, Stabilization, Dual OLED Touchscreens, Mini Action Camera for Travel, Vlog

$449
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DJI Osmo Action 4 Standard Combo, 4K/120fps Waterproof Action Camera with a 1/1.3-Inch Sensor, Stunning Low-Light Imaging,10-bit & D-Log M Color Performance, Long-Lasting 160 Mins, Outdoor Camera

$299 $279
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Disclaimer: Prices and availability are subject to change without notice. Some links in this post are affiliate links, meaning we may earn a small commission at no extra cost to you if you make a purchase. This helps support our work in bringing you the best deals. Always verify seller details on Amazon before making a purchase.

[ Amazon ] GoPro Limited Edition HERO13 Black Polar White up for Pre-order

Product Package: GoPro Limited Edition HERO13 Black in Polar White ( CHDHX-132-TH ) – Waterproof Action Camera with 5.3K60 Video, 27MP Photo

  • Launch Price: $399.99

GoPro Limited Edition HERO13 Black in Polar White – Waterproof Action Camera with 5.3K60 Video, 27MP Photo

$399
  • Best-in-class 5.3K60 video and legendary durability combine with new HB-Series Lenses1 and a more powerful battery to make HERO13 Black the essential camera for every creator.
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Ongoing Offers on GoPro Cameras on Amazon US

GoPro HERO13 Black Creator Edition – Includes HERO13 Black, Volta (Battery Grip, Tripod, Remote), Media Mod, Light Mod, Enduro Battery, Magnetic Latch Mount and Carrying Case

  • Lowest Deal Price on March 25, 2025: $499.99
  • List Price: $599.99

GoPro HERO13 Black Accessory Bundle – Includes The Handler, 2 Enduro Batteries, 2 Curved Adhesive Mounts, 64GB SanDisk MicroSD Card, and Carrying Case

  • Lowest Deal Price on March 25, 2025: $379.99
  • List Price: $449.99

GoPro HERO13 Black – Waterproof Action Camera with 5.3K60 Video, 27MP Photo + Compatability with HB-Series Lenses

  • Lowest Deal Price on March 25, 2025: $329.99
  • List Price: $399.99

GoPro HERO13 Black – Waterproof Action Camera with 5.3K60 Video, 27MP Photo + Compatability with HB-Series Lenses

$399.99 $349.99
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GoPro HERO13 Black Accessory Bundle – Includes The Handler, 2 Enduro Batteries, 2 Curved Adhesive Mounts, 64GB SanDisk MicroSD Card, and Carrying Case

$449.99
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GoPro HERO13 Black Creator Edition – Includes HERO13 Black, Volta (Battery Grip, Tripod, Remote), Media Mod, Light Mod, Enduro Battery, Magnetic Latch Mount and Carrying Case

$589.94
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DJI Osmo Action 5 Pro Adventure Combo, Action Camera 4K with 1/1.3" Sensor, 12h Extended Battery Life with 3 Batteries, Stabilization, Dual OLED Touchscreens, Mini Action Camera for Travel, Vlog

$449
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DJI Osmo Action 4 Standard Combo, 4K/120fps Waterproof Action Camera with a 1/1.3-Inch Sensor, Stunning Low-Light Imaging,10-bit & D-Log M Color Performance, Long-Lasting 160 Mins, Outdoor Camera

$299 $279
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#amazonfinds #amazon #ad #tech #technology

Disclaimer: Prices and availability are subject to change without notice. Some links in this post are affiliate links, meaning we may earn a small commission at no extra cost to you if you make a purchase. This helps support our work in bringing you the best deals. Always verify seller details on Amazon before making a purchase.

[ Amazon Deal ] $100 OFF GoPro HERO13 Black Creator Edition – March 20, 2025

Amazon Limited Time Deal on GoPro HERO13 Black Creator Edition ( CHDFB-131-TH ) – Includes HERO13 Black, Volta (Battery Grip, Tripod, Remote), Media Mod, Light Mod, Enduro Battery, Magnetic Latch Mount and Carrying Case

  • Limited Time Deal Price: $499.99 ( March 20 2025 )
  • List Price: $599.99

Deal Link.

Specs Highlights

  • 5.3K60 video recording support
  • HyperSmooth 6.0 video stabilization
  • HB-Series Lenses compatibility
  • Bluetooth®audio support for use with your wireless mic

Also on Offer:

  • DJI Osmo Action 5 Pro Adventure Combo, Action Camera 4K with 1/1.3″ Sensor, 12h Extended Battery Life with 3 Batteries, Stabilization, Dual OLED Touchscreens, Mini Action Camera for Travel, Vlog – Limited Time Deal Price: $369.00 ( Amazon.com ).
  • DJI Osmo Action 4 Essential Combo, 4K/120fps Waterproof Action Camera with a 1/1.3-Inch Sensor, Stunning Low-Light Imaging,10-bit & D-Log M Color Performance, Long-Lasting 160 Mins, Outdoor Camera – Limited Time Deal Price: $199.00 ( Amazon.com ).

Disclaimer: Prices and availability are subject to change without notice. Some links in this post are affiliate links, meaning we may earn a small commission at no extra cost to you if you make a purchase. This helps support our work in bringing you the best deals. Always verify seller details on Amazon before making a purchase.

[ Deals Amazon ] DJI Osmo Action 4 Camera Offers | March 17, 2025

DJI Osmo Action 4 Standard Combo, 4K/120fps Waterproof Action Camera with a 1/1.3-Inch Sensor, Stunning Low-Light Imaging,10-bit & D-Log M Color Performance, Long-Lasting 160 Mins, Outdoor Camera

  • Deal Price: $209.00 ( Deal Link )
  • List Price: $299.00

DJI Osmo Action 4 Adventure Combo, 4K/120fps Waterproof Action Camera with a 1/1.3-Inch Sensor, 10-bit & D-Log M Color Performance, Up to 7.5 h with 3 Batteries, Outdoor Camera for Travel, Biking

  • Deal Price: $309.00 ( Deal Link )
  • List Price: $399.00

DJI Osmo Action 4 Essential Combo, 4K/120fps Waterproof Action Camera with a 1/1.3-Inch Sensor, Stunning Low-Light Imaging,10-bit & D-Log M Color Performance, Long-Lasting 160 Mins, Outdoor Camera

  • Deal Price: $199.00 ( Deal Link )
  • List Price: $289.00

#DJIOsmoAction4 #Photography #Tech #Technology #Techdeals #Offers

Disclaimer: Prices and availability are subject to change without notice. Some links in this post are affiliate links, meaning we may earn a small commission at no extra cost to you if you make a purchase. This helps support our work in bringing you the best deals. Always verify details on Amazon before making a purchase.

[ Amazon Deal ] DJI Osmo Action 5 Pro Adventure Combo | March 17 2025

Amazon Deal of the Day ( March 17, 2025 ).

DJI Osmo Action 5 Pro Adventure Combo, Action Camera 4K with 1/1.3″ Sensor, 12h Extended Battery Life with 3 Batteries, Stabilization, Dual OLED Touchscreens, Mini Action Camera for Travel, Vlog

  • Price: $369.00 ( Lowest Price on March 17, 2025 ) – Amazon
  • List Price: $449.00

#DJIOsmoAction5Pro #Photography #ad #AmazonDeals #TechDeals #Techtwitter

Disclaimer: Prices and availability are subject to change without notice. Some links in this post are affiliate links, meaning we may earn a small commission at no extra cost to you if you make a purchase. This helps support our work in bringing you the best deals. Always verify details on Amazon before making a purchase.

[ Amazon, Pre-order ] Sigma 16-300mm f/3.5-6.7 DC OS Contemporary Lens for Fujifilm X Mount

Amazon US ( Amazon.com ) has now listed the Sigma 16-300mm f/3.5-6.7 DC OS Contemporary Lens for Fujifilm X Mount online for pre-order. The price in the US starts at $699.00. The UPC of this lens is 198983887753. This lens is also available in Canon RF Mount, Sony E Mount, and Leica L Mount.

Pre-order from Amazon.

This groundbreaking lens boasts an 18.8x zoom ratio, the highest for an APS-C mirrorless lens, making it an excellent choice for photographers who want versatility without changing lenses.

A Versatile Powerhouse

With a focal range from 16mm to 300mm, this lens covers everything from wide-angle landscapes to super-telephoto shots. Whether you’re capturing portraits, wildlife, sports, or macro photography, the 1:2 magnification ratio at 70mm enables stunning close-ups with remarkable detail.

Fast Autofocus & Advanced Image Stabilization

Sigma has equipped this lens with an HLA (High-response Linear Actuator) motor, ensuring fast, smooth, and accurate autofocus—ideal for action shots. It also features 6 stops of stabilization at the wide end and 4.5 stops at the telephoto end, helping to eliminate camera shake in low-light conditions.

Designed for Real-World Use

  • Lightweight & Compact – A perfect travel companion for photographers on the go.
  • Weather Sealed – Dust- and splash-resistant with a water-repellent coating for durability.
  • Zoom Lock Switch – Prevents lens creep when carrying the camera.
  • Reduced Flare & Ghosting – Engineered for high optical quality, even in challenging lighting.

Technical Specifications

  • Lens Construction: 20 elements in 14 groups (1 FLD, 4 SLD, 4 aspherical elements)
  • Aperture Range: F3.5-6.7 (Minimum F22-45)
  • Diaphragm Blades: 9 (rounded)
  • Minimum Focus Distance: 17cm (wide) – 105cm (telephoto)
  • Filter Size: 67mm
  • Weight: 615g (Sony E, Fujifilm X, L-Mount), 625g (Canon RF)

Pre-Order Now

The Sigma 16-300mm F3.5-6.7 DC OS | Contemporary is a game-changer for photographers looking for an all-in-one solution. Available now for pre-order on Amazon US for $699.00, this lens offers an unbeatable combination of range, quality, and portability.

If you’re looking for a single lens to handle every photographic situation, the Sigma 16-300mm is an excellent choice.

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Sony FE 16mm f/1.8 G up for pre-order on Amazon US,UK

Sony’s latest ultra-wide prime lens, the FE 16mm f/1.8 G (SEL16F18G), brings exceptional optical performance, compact design, and advanced autofocus capabilities to photographers and videographers. Priced at $799.99, this lens is a game-changer for those seeking stunning resolution, smooth bokeh, and versatile shooting options.

Pre-order Links: Amazon UK | Amazon US

Key Features

  • Ultra-wide 16mm F1.8 Aperture: Captures expansive landscapes, architectural shots, and astrophotography with outstanding clarity and depth.
  • Advanced Aspherical Elements: Two AA (Advanced Aspherical) lenses minimize field curvature and astigmatism, ensuring edge-to-edge sharpness.
  • Exceptional Close-Focus Ability: Minimum focus distance of 0.15m (0.5ft) in AF and 0.13m (0.43ft) in MF allows for creative close-up perspectives with rich background bokeh.
  • Compact & Lightweight: Weighing just 304g (10.8 oz.), its small form factor makes it ideal for handheld shooting and gimbal setups.
  • Fast, Quiet Autofocus: Two XD Linear Motors provide rapid, precise, and near-silent focusing, ideal for both photography and video.
  • Minimized Focus Breathing: Designed for stable movie shooting with smooth focus transitions.
  • 67mm Filter Thread: Accepts standard filters for added creative control.
  • Professional Control Features: Includes an aperture ring with a click ON/OFF switch and an iris lock switch for enhanced flexibility.
  • Weather-Sealed Construction: Dust and moisture resistance ensures durability in challenging environments.

Optical Excellence for Stunning Wide-Angle Imagery

The Sony FE 16mm f/1.8 G delivers exceptional sharpness and clarity thanks to its well-engineered optical construction. The combination of one Super ED (Extra-low Dispersion) element and three ED elements significantly reduces chromatic aberrations, ensuring true-to-life color rendering and contrast. Additionally, Sony’s advanced coatings minimize ghosting and flare, making it a great choice for high-contrast lighting conditions.

Bokeh & Close-Up Performance

The 11-blade circular aperture enhances the quality of the out-of-focus areas, creating smooth, natural bokeh. The lens also supports a maximum magnification of 0.25x in AF (0.30x in MF), making it an excellent choice for capturing close-up subjects with beautifully blurred backgrounds.

Ideal for Video Creators

For videographers, the FE 16mm f/1.8 G offers refined performance, with minimal focus breathing and stable autofocus tracking. The lens works seamlessly with Sony’s breathing compensation feature (available on compatible α-series cameras) and in-body Active Mode stabilization, allowing for smoother handheld footage.

Build Quality & Handling

Sony has designed this lens with practicality in mind. The aperture ring allows for manual control, while the focus hold button can be customized to suit different shooting needs. The inclusion of a focus mode switch enables quick toggling between autofocus and manual focus, adding to the overall ease of use. The petal-shaped ALC-SH184 hood helps reduce flare and protects the front element.

Specifications at a Glance

FeatureSpecification
MountSony E-mount
FormatFull-frame (35mm)
Angle of View (35mm)107°
Aperture Rangef/1.8 – f/22
Aperture Blades11 (Circular)
Minimum Focus Distance0.15m (AF) / 0.13m (MF)
Maximum Magnification0.25x (AF) / 0.30x (MF)
Filter Diameter67mm
Dimensions73.8 x 75mm (3 x 3 in.)
Weight304g (10.8 oz.)
Hood TypePetal, bayonet

Final Thoughts: Who Should Buy the Sony FE 16mm f/1.8 G?

The Sony FE 16mm f/1.8 G is a top-tier lens for:

  • Landscape and Architecture Photographers: Ultra-wide perspective with high resolution and minimal distortion.
  • Astrophotographers: Bright f/1.8 aperture ideal for capturing stunning night skies.
  • Vloggers & Content Creators: Lightweight build, quiet AF, and minimal focus breathing for professional video production.
  • Travel Photographers: Compact, weather-sealed design perfect for on-the-go shooting.

At $799.99, this lens offers exceptional value with its blend of portability, image quality, and advanced features. Whether you’re capturing sweeping landscapes, detailed close-ups, or cinematic video, the FE 16mm f/1.8 G is a reliable, high-performing addition to any Sony E-mount kit.

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Pre-Order Now: Sony 400-800mm F6.3-8 G OSS (SEL400800G) Super-Telephoto Zoom Lens

Sony Electronics has unveiled its most powerful full-frame E-Mount lens yet—the Sony 400-800mm F6.3-8 G OSS (SEL400800G). With an extended focal length reaching up to 800mm, this lens is a game-changer for photographers specializing in birding, wildlife, sports, and aerial photography. The previous longest-range E-Mount lens peaked at 600mm, making this new addition a significant step forward in Sony’s mirrorless system lineup.

Pricing and Availability

The Sony 400-800mm F6.3-8 G OSS (SEL400800G) will be available starting March 2025 for $2,899.99 USD or $4,099.99 CAD.

Pre-orders are now open on Amazon ( Amazon.com ) and Sony’s authorized retailers.

Sony FE 16mm f/1.8 G Lens ( SEL16F18G ) is also available to pre-order from Amazon.com. ( UPC: 027242932982 )

Unmatched Reach and Optical Excellence

Designed to deliver superior image quality across the entire zoom range, the Sony 400-800mm F6.3-8 G OSS offers a powerful combination of extended reach, precise autofocus, and smooth handling. Its internal zoom mechanism ensures a balanced structure, allowing for stable control while shooting. The advanced optical construction produces detailed images with soft, creamy bokeh, making it a must-have for professionals and enthusiasts alike.

Key Features of the Sony 400-800mm F6.3-8 G OSS:

  • Extended Focal Length: The first Alpha lens to feature a 400mm-800mm range, ideal for capturing distant subjects with precision.
  • Teleconverter Compatibility: Compatible with Sony’s 1.4x and 2.0x teleconverters, extending the focal length up to 1600mm.
  • Superior Autofocus Performance: Equipped with dual linear motors, enabling seamless subject tracking for fast-moving scenes.
  • Advanced Optical Elements: Six Extra-low Dispersion (ED) elements minimize chromatic aberration, enhancing image clarity and contrast.
  • 11-Blade Circular Aperture: Produces stunning bokeh for a natural background blur.
  • Internal Zoom Mechanism: Maintains a stable length for better handling and balance.
  • Optical SteadyShot™ Stabilization: Reduces motion blur, enhancing sharpness even at extreme focal lengths.
  • Rugged & Weather-Sealed Design: Dust and moisture-resistant construction ensures durability in challenging environments.

Precision and Control for Professional Use

The 400-800mm lens is optimized for both handheld and tripod shooting, making it a versatile option for various photography styles. The built-in tripod mount foot allows for quick switching between horizontal and vertical orientations. Additionally, the redesigned lens hood features a lock button and filter opening for improved usability in the field.

Photographers can expect fast and accurate focusing, even when shooting high-speed action. The lens supports full-time Direct Manual Focus (DMF), allowing for fine-tuned adjustments without switching out of autofocus mode. Sony’s commitment to innovation is evident in every aspect of this lens, from its compact handling to its precision-built optics.

What’s in the Box?

  • ALC-SH181 Lens Hood
  • ALC-F105S Lens Front Cap
  • ALC-R1EM Lens Rear Cap
  • Lens Strap

For those seeking an ultra-telephoto lens with cutting-edge technology and outstanding optical performance, the Sony 400-800mm F6.3-8 G OSS is the perfect choice. Don’t miss your chance to pre-order this revolutionary lens and elevate your photography experience.

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