Sony Alpha A7 IV M4 ILCE-7M4 up for Pre-order on Amazon US

Sony has started teasing the launch date for their next Full Frame A7 Series camera A7IV ILCE-7M4. The official launch date is set for Oct 21st, 2021. You will be able to pre-order it online from Amazon US, B&H Photo, Adorama etc on the same date itself.

Sony a7 IV Launch Price in the US: $2499 ( ILCE7M4K body only ) – $2,698 ( ILCE7M4K/B with 28-70mm Zoom Lens Kit ).

Other Lens Combo Bundles prices
Sony Alpha 7 IV + Sony FE 70-200mm f/2.8 GM OSS Lens: $4,797.99.
Sony Alpha 7 IV + Sony SEL2470GM FE 24-70 mm F2.8 G Master: $4,497.99.
Sony Alpha 7 IV + Sony SEL1635GM FE 16-35mm F2.8 GM lens: $4,497.99.
Sony Alpha 7 IV + Sony FE 35mm F1.4 GM: $3,897.99.
Sony Alpha 7 IV + Sony SEL24F14GM FE 24mm F1.4 GM: $3,797.99.
Sony Alpha 7 IV + SEL24105G/2 FE 24-105mm F4 G OSS: $3,597.99.

You can also buy the new Sony A7IV with the new GN60 Wireless Radio Control External Flash HVLF60RM2 ( $3,049.98 ), or with GN46 Wireless Radio Control External Flash HVLF46RM ( $2,899.98 ).

Official Release Date: December 30, 2021.

Sony Alpha A7M4 ILCE-7M4 Specs and Features

All previous models in the Sony Alpha A7 Series cameras came with 24MP sensors. Sony has bumped up the resolution of the newer 2021 A7 Mark 4 model to 33MP with 15+ stops of dynamic range. Previous gen A7 models could only record up to 4K@30fps while the newer model can do 4K@60fps.

Sony Alpha A7M4 ILCE-7M4 is powered by BIONZ XR processor which has 8 times faster processing power than the BIONZ X seen on older models. Sony has decided to bring their new vari-angle style LCD monitor to the A7 Series as well which we first saw on the A7S3 model.

Like the flagship Sony A1 model, the Sony a7iv model also supports Animal Eye AF as well as Birds AF to let you capture better and sharper wildlife photos with ease.

In the video department, the new Sony Alpha 7 Mark 4 can shoot 10-bit 4:2:2 HLG and has support for Eye AF when shooting movies. S-Cinetone, All-I XAVC S-I, S-log3 etc are all on board. This new model also supports live streaming and has FTP according to the leaked specs.

  • Sony E-mount
  • Full frame
  • 33MP Sensor
  • BIONZ XR
  • Animal Eye AF and Bird Eye AF support
  • 3.69M dot OLED viewfinder
  • 10fps continous bursts
  • 10-bit 4:2:2 HLG, S-log3, S-Cinetone, All-I XAVC S-I
  • Vari-angle LCD Monitor ( similar to Sony A7SM3 )
  • 4K@60fps video
  • 15+ stops of dynamic range.
  • 5GHz Wi-Fi
  • Twin card slots
  • HEIF stills capture

Related read: Sony FE 70-200mm F2.8 GM OSS II lens Launched in the US – available to pre-order.

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GoPro HERO10 Black CHDHX-101-CN Launched in the US | Price, Specs

GoPro has launched HERO10 Black CHDHX-101-CN action camera in the US online with improved specs and features. It has a launch price tag of $499.99 ( Sep 2021 ) and is now available to pre-order online from Amazon US. Find the current lowest price, offers and availability here ( Amazon affiliate link )

Black Friday 2021 Offer Price – GoPro HERO10 Black with Dual Battery Charger at $449 on Amazon US.

The new 2021 GoPro HERO10 CHDHX-101-CN is powered by a brand new processor – GP2. This is a very welcome change as GoPro has been using the old GP1 processor for a while now on different generations of the GoPro. The new GP2 processor ensures better image quality, and faster photo and video capture.

The GoPro Hero 10 features a 23.6MP Sensor that can shoot videos up to 5.3K @ 60fps. You can also take Ultra HD quality 120fps slow-mo videos as well. The max bit-rate supported is 100Mbps. The new Hero 10 is Rugged + Waterproof to 33ft (10m).

From the manufacturer
All-out speed and ultimate ease, now in the most powerful GoPro ever. Powered by the revolutionary new GP2 processor, HERO10 Black shoots 5.3K video with double the frame rate, 23MP photos, enhanced low-light performance and game-changing HyperSmooth 4.0 video stabilization in all modes. On top of all that, HERO10 is cloud connected—so the moment you charge it, your footage is automatically uploaded to the cloud.

GoPro HERO10 Black Full Specs

SpecificationValue
Model nameCHDHX-101-CN
Image sensor resolution23.6MP
Processor / ChipsetGP2 Chip
Waterproof ratingRugged + Waterproof to 33ft (10m)
Battery1720mAh Lithium-Ion
Audio capture3.5mm Audio Mic Input with Media Mod for HERO10 Black or using the Pro 3.5 Mic Adapter, RAW Audio Capture (.wav Format)
Video resolutions supported5.3K@60fps, 4K@120fps + 2.7K@240fps slow mo Wide FOV
Video bitrate100Mbps Bit Rate
Digital Lenses SuperView, Wide, Linear + Horizon Leveling, Linear, Narrow
Live streaming support1080p Live Streaming
Power toolsHindSight, LiveBurst, Scheduled Capture, Duration Capture
Other featuresSuperPhoto + HDR, Night Lapse Video, Webcam Mode, Protune, RAW capture in All Photo Modes, Touch Screen, Voice Control, Exposure Control, Face, Smile, Blink + Scene Detection, HyperSmooth 4.0
HERO10 Black Price in the US$499.99 Retail Price
Black Friday Offer Price$449.99

Canon EOS R3 Body up for Pre-order on Amazon US | Price, Specs

Canon has officially launched EOS R3 Mirrorless Camera in the US. It has a launch price tag of $5,999 and is now available to pre-order online from Amazon US. This item will be released on November 30, 2021. Check here for the current pricing and availability.

Canon EOS R3 features a 24.1MP Full-frame CMOS sensor and is powered by DIGIC X Image Processor. It supports a high-speed continuous shooting speed up to 30fps silent using the electronic shutter.

This new flagship sports camera from Canon features an improved Dual Pixel Auto Focus system and is also the first EOS camera to have Eye Control AF. It has 1,053 AF Points supporting Vehicle Detection as well as Eye, Face, Head, and Animal Detection making it a great action and sports camera.

Related launch: Canon Stereo Microphone DME1D – US Price: $299 ( Sep 2021 )

From the manufacturer
Building on the success of the EOS R series of cameras and leveraging advancements in technology that have come along since, the EOS R3 combines some of the best of both the EOS R5 and EOS-1D X Mark III cameras to provide a robust, high-performance camera. The EOS R3 is the first “3” series camera since the popular EOS-3 film camera launched in 1998.

Specs and Features

  • 24.1MP Full-frame back-illuminated stacked CMOS sensor
  • DIGIC X Image Processor
  • ISO range of 100-102400; Expandable to 204800
  • OLED color electronic viewfinder ( approx. 5.76 million dots resolution )
  • 3.2-inch 4.15 million dots vari-angle TFT color, liquid-crystal LCD screen (3:2 aspect ratio / Anti-smudge / )
  • 5-axis Image Stabilization with EF/RF lenses
  • High-speed continuous shooting of up to approx. 30 fps with electronic (silent) shutter and up to 12fps with Mechanical Shutter
  • Improved Dual Pixel CMOS AF with 1,053 AF Points featuring Vehicle Detection as well as Eye, Face, Head, and Animal Detection
  • The First EOS Digital camera to feature Eye Control AF

Canon has also launched two new lenses, and are available to pre-order from Amazon US – RF 100-400mm F5.6-8 ( Price: $649.99. ) and 16mm F2.8 lenses ( Price: $299 ).

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Canon RF100-400mm F5.6-8 IS USM up for Pre-order on Amazon US

Canon has launched RF100-400mm F5.6-8 IS USM lens for their EOS R Series cameras in the US. It has a launch price tag of $649.99. This RF lens is now available to pre-order online from Amazon US. This item will be released on September 14, 2021. Check here for the current pricing and availability.

Canon has announced “The most exciting announcement of the year” launch event on Sep 14. We can expect a lot more new RF lenses announced during this launch event. Canon has already announced its next flagship camera EOS R3 a few months back. We might see more info on the features of this camera during this Sep 14 event.

Update: Canon EOS R3 Body now available to pre-order on Amazon US – $5,999. Canon RF16mm F2.8 STM is also now available at a price of $299.

Canon RF100-400mm F5.6-8 IS USM is a compact, lightweight telephoto lens for EOS R Series cameras. It offers a versatile zoom range of 100mm-400mm. Since this is not that expensive comparing to the other 100-400mm lenses in the market, the fastest aperture on this at the 100mm wide end is a bit low at F5.6. At the 400mm tele-end, the fast aperture possible is F8.

According to Canon, the RF100-400mm F5.6-8 IS USM is similar in size to the EF 70-300mm F4.5-5.6 IS II USM lens. Canon uses fast Nano USM focusing and can get up to 6 stops of image stabilization when used in combination with a camera featuring In-body Image Stabilization like the EOS R5 and EOS R6, or 5.5 stops with an EOS R/RP camera. This lens is compatible with RF1.4x and RF2x tele extenders, offering 560mm and 800mm reach respectively.

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Canon RF100-400mm F5.6-8 IS USM Specifications

  • Mount: Canon RF Mount
  • Zoom range: 100-400mm
  • Max Aperture range: F5.6 ( 100mm ) – F8 ( 400mm )
  • Image stabization: Up to 6 stops of shake correction
  • Minimum focusing distance: 2.89 feet at 200mm
  • Maximum magnifaction: 0.41x at 400mm
  • Auto focus: Canon’s Nano USM

From the manufacturer
Perfect for wildlife, sports, travel and more, the RF100-400mm F5.6-8 IS USM is a compact, lightweight telephoto lens for EOS R Series cameras, offering a versatile zoom range that brings subjects closer with ease. The RF100-400mm F5.6-8 IS USM is similar in size to the EF 70-300mm F4.5-5.6 IS II USM lens, but not only reaches to 400mm, but also has fast Nano USM focusing and up to 6 stops of Coordinated IS when used in combination with an EOS R series camera featuring In-body Image Stabilization like the EOS R5 and EOS R6, or 5.5 stops with an EOS R/RP camera. Using a single Ultra Low Dispersion lens element towards the front of the lens group corrects chromatic aberration throughout the entire zoom range, making your images look crisp and colorful with minimal color blur. The RF100-400mm F5.6-8 IS USM lens can also accept both the RF1.4x and RF2x tele extenders giving you the effective maximum focal length of 560mm and 800mm respectively. With a control ring that allows for quick setting changes, including shutter speed and aperture, the RF100-400mm F5.6-8 IS USM lens puts quality, convenience and control in your hands.

Fujifilm GFX50S II up for Pre-order on Amazon US

Fujifilm GFX50S II is here. It is currently the cheapest Medium Format Camera you can buy for your Digital photography needs. In the US, the launch price for this model is $3,999.95 ( Sep 2021 ). You can also buy this with the new GF35-70mmF4.5-5.6 WR lens at a price of $4,499.95. Both these are now available to pre-order online in the US from Amazon.com. Check here for the current pricing and availability.

Fujifilm GFX50S II is the first Medium Format Camera from Fujifilm to have in-body stabilization. While the older first-gen GFX50S camera with a removable viewfinder, the Mark 2 model has a fixed, non-removable one. This viewfinder offers 0.77x magnification which is slightly less than the first-generation model, which has 0.85x magnification. Even though GFX50S II has a large megapixel sensor, it can’t shoot 4K videos unlike it’s more expensive GFX 100S.

Fujifilm GFX50S II features a 51.4 million pixels CMOS sensor ( 43.8mm×32.9mm Bayer array with primary color filter ) and takes FUJIFILM G mount lenses. For image processing, it has got X-Processor 4 Processing Engine. It features an image sensor shift mechanism with 5-axis compensation offering up to 6.5 stops correction ( tested with With GF63mmF2.8 R WR lens mounted ).

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Fujifilm GFX50S II Specs and Features

  • Lens mount: FUJIFILM G mount
  • Image sensor: 51.4 MP ( 43.8mm×32.9mm Bayer array with primary color filter )
  • Image Processing Engine: X-Processor 4
  • Image stabilization: Image sensor shift mechanism with 5-axis compensation ( 6.5 stops )
  • Shutter type: Focal Plane Shutter
  • Bracketing modes: Pixel Shift Multi Shot, Multiple Exposure, Focus Bracketing, White Balance Bracketing, ISO sensitivity Bracketing, Dynamic Range Bracketing, Filmsimulation bracketing, AE Bracketing
  • EVF: 0.5 inch OLED Color Viewfinder ( Approx. 3.69 million dots, 0.77x magnification with 50mm Lens )
  • LCD Monitor: 3.2 inch Tilt-Type ( Touch Screen, 4:3, 2.36 million dots )
  • Video recording: Full HD 1920×1080 pixels
  • Film simulation mode: 19 modes ( including Nostalgic Neg and Eterna Bleach Bypass film )
  • Ports: USB Type-C (USB3.2 Gen1x1), HDMI Micro connector (Type D), 3.5mm, stereo mini connector (Microphone), 3.5mm, stereo mini connector (Headphone), 2.5mm, Remote Release Connector, Synchronized terninal
  • Battery: NP-W235 Li-ion ( Approx. 455 shots )

Sony ZV-E10 ILCZV-E10L/B E10L/W Price in the US

Sony has just launched the ZV-E10 Vlog Camera in the US. This is the first model in the interchangeable lens vlog camera Alpha series. Sony ZV-E10 has a launch price tag of $700.00 USD ( body only – Aug 2021 Price ) in the US. It will be available to pre-order online from Amazon US, B&H, Adorama, etc in the coming days. You can buy these in 2 colors – White ( ILCZV-E10L/W ) and Black ( ILCZV-E10L/B ). These models ships with a good old 16-50mm power zoom lens ( Combo Price: $800.00 USD ). You can also buy this body only ( ILCZV-E10/B / ILCZV-E10/W ).

Update: You can now Pre-order Sony ZV-E10 Vlog Camera from Amazon US.

Sony ZV-E10 comes with an APS-C size 24.2-megapixel Exmor CMOS sensor which is probably the same sensor we saw on the Alpha A6100 launched a while back. Since this is made for vlogging, Sony has equipped this model with a fully articulating LCD panel. This camera doesn’t come with an EVF but has a multi-interface hot shoe up the top allowing you to add a wide range of Sony accessories like shotgun mics or even an EVF..

Sony is bringing a lot of Vlog features we saw on the other Vlog camera ZV-1 to this new camera. You get features like Background Defocus, Product Showcase mode, etc. There is a big record button at the top, along with a new slowmo button.

The highest resolution this camera can record is 4K @ 30p ( XAVC S 4K – oversampled from 6k w/ full pixel readout – no pixel binning ). You can also record Full HD slow-mo videos up to 120fps. Since this is aimed at vloggers, Sony has many of the picture profiles like S-Log2, S-Log3, HLG, etc to give more creative control over the videos you shoot.

Sony ZV-E10 Pros
1) Lightweight APS-C Vlogging Camera
2) Interchangeable lens
3) Dedicated buttons for slow-mo, product showcase mode, and background defocus
4) Fully articulating LCD screen
5) Fast Focusing System with Eye AF
6) Wide range of lenses to choose from
7) Multi-Interface Shoe
8) Slog and HLG Picture profiles included
9) Electronic image stabilization with Active Mode
10) can be used as a high-quality webcam or for live streaming

Sony ZV-E10 Cons
1) Old Menu system with No touch support ( Touch works for Focus, tracking, and Shutter only )
2) Not that great rolling shutter
3) No 4K 60p option
4) Older A6000 Series NP-FW50 battery
5) Still ships with old E PZ 16-50 mm zoom kit lens

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DJI Mini SE up for pre-order on Amazon US ( CP.MA.00000324.01 )

DJI has launched the Mini SE drone ( CP.MA.00000324.01 ) in the US online. It has a launch price tag of $299 and is now available to pre-order online from Amazon US. This item will be released on August 9, 2021. Check here for the current availability.

DJI Mini SE is an entry-level drone that has the same internals as the DJI mini First Gen but comes in DJI Mini 2’s body. It was listed online in the US on Walmart but was out of stock. Earlier, there were reports DJI won’t be launching Mini SE drone in the US.

DJI even put out an official statement – DJI Mini SE is a specialized product tailored for entry-level drone pilots in markets where consumer drone use is emerging. It uses the internal components of the Mavic Mini in the shell of the Mini 2, which generates slightly higher wind resistance but provides much of the performance of the original Mavic Mini at a very attractive price – Source dpreview.

Since DJI Mini SE internally is the same as the original First Gen Mini, you get all the same features of that drone, but in a better body. It has a 12MP sensor with up to 2.7K @ 30fps recording and offers up to 30mins of flight time. Since this also comes under 250g, you won’t need a license to fly this in many countries. You can fly the DJI Mini SE using the DJI Fly app which is available on the Playstore and Apple Store.

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Source: Amazon

DJI Pocket 2 Sunset White Exclusive Combo in Stock on Amazon US

DJI has launched a Sunset White color variant of the popular Pocket 2 portable camera. It has the same specs and features as the Black model and is now available to pre-order online from Amazon US.

DJI Pocket 2 Sunset White Exclusive Combo has a launch price tag of $439.00. It comes with the following items in the box.

  • DJI Pocket 2 (Sunset White) x 1
  • DJI Pocket 2 Cover (Sunset White) x 1
  • DJI Pocket 2 Mini Control Stick (Sunset White) x 1
  • DJI Wrist Strap (Sunset White) x 1
  • Smartphone Adapter (Lightning) (Sunset White) x 1
  • Smartphone Adapter (USB-C) (Sunset White) x 1
  • Power Cable x 1
  • DJI Pocket 2 Do-It-All Handle (Sunset White) x 1
  • DJI Pocket 2 Sling Strap (Sunset White) x 1

If you don’t want all these, you can go for the regular DJI Pocket 2 Black model which now sells for $349 in the US. You can also buy DJI Pocket 2 Creator Combo at a price of $499.

DJI Pocket 2 White features a built-in 3-axis gimbal to help you shoot smoother and steady photos and videos. It has a 1/1.7” CMOS ( Sony IMX686 ) 64MP sensor that can shoot videos up to 4K Ultra HD @ 60fps. It also supports shooting 16MP and 64MP photos. If you love to edit and want to get the best quality, you can shoot DNG raw photos as well on this pocketable camera.

It has an F1.8 aperture lens offering a full-frame equivalent field of view of 20mm. The ISO range supported is 100-6400 in 16MP mode and 100-3200 in 64MP mode. The slowest shutter speed possible is 8 secs and the fastest supported is 1/8000s.

Apart from 4K Videos, DJI Pocket 2 White also supports HDR Video ( up to 2.7K ), Timelapse, Motionlapse, Hyperlapse, and slow-mo videos ( 1080p/240fps ). DJI has powered this camera with an 875mAh battery which offers up to 140 minutes of usage. You can connect your phone with the camera using the DJI Mimo app and control various settings and features.

Source: Amazon US.

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Nikon Z FC Camera up for Pre-order on Amazon US | Price, Specs

Just announced Nikon Z FC Camera is now available to pre-order online in the US from Amazon. The body-only price for this model is $959.95. You can also buy this with a 16-50mm Kit lens for $1,099.95 and with a 28mm Kit lens for $1,199.95. Check here for current availability and pricing.

Also available to pre-order: NIKKOR Z 28mm f/2.8 (SE) Prime Lens ( Price: $299.95 ), NIKKOR Z DX 16-50mm f/3.5-6.3 VR Lens ( Silver – Price: $299.95 ).

Nikon Z FC is a retro-style mirrorless camera that looks a lot like Nikon’s film-era cameras. Both Fujifilm and Olympus have been making similar designed mirrorless bodies and have found a lot of takers as it gives a better feeling and joy when taking photos for many. It’s good to see Nikon bringing a similar-style camera for the masses.

Nikon Z FC is a DX-format camera, ie it has an APS-C sensor instead of a Full Frame sensor we saw on many other Z Series line-ups. It will be available to purchase in 6 different color combinations – Amber Brown, White, Black, Natural Gray, Sand Beige, Coral Pink, and Mint Green. Some colors won’t be that widely available.

It features a 20.9MP DX CMOS sensor with 4K @ 30fps recording supported. Nikon has powered this camera with an EXPEED 6 engine and uses an EN-EL25 battery that has a 300 shots CIPA rating. It has Mechanical controls for shutter speed, ISO and exposure compensation. Nikon uses a vari-angle flip-out screen on this model which we are seeing for the first time in a Nikon Z Series camera.

Nikon Z FC comes with a 1.0-cm/0.39-in 2360k-dot (XGA) OLED electronic viewfinder and supports Hybrid phase-detection/contrast AF. It has 209 single-point AF points and Nikon’s intelligent Eye-Detection AF for video and stills for easy and better AF performance. Check out the full specs below.

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Nikon Z FC Full Specs

  • Sensor size: APS-C 20.9MP DX CMOS sensor
  • Camera mount: Nikon Z-Mount
  • Camera type: Mirrorless
  • Processor: EXPEED 6 engine
  • Battery: EN-EL25 ( 300 shots CIPA rating )
  • Viewfinder: 1.0-cm/0.39-in 2360k-dot (XGA) OLED electronic viewfinder
  • LCD screen: 3.0 in Vari-angle TFT 1040 dots resolution
  • Auto-focus features: Hybrid phase-detection/contrast AF with AF assist, 209 single-point AF, Eye-Detection AF
  • ISO range: ISO 100 – 51,200
  • Continous shooting speed: 11 frames per second
  • Max recording support: 4K UHD 3,840×2,160 / 30 fps
  • Weight: 14.0 oz. (390 g)
  • Storage: UHS-I compliant SDHC and SDXC memory cards

Sony ILCE7RM4A/B, ILCE7RM3A/B up for Pre-order from Amazon US

Back in May, Sony quietly launched two new alpha Full fram cameras – Sony Alpha 7R IV ILCE7RM4A/B and Sony Alpha 7R III ILCE7RM3A/B. These models are slightly improved versions of older A7RM3 and A7RM4 cameras.

Amazon US has now listed both Sony ILCE7RM4A/B ( Price: $3,499.99) and ILCE7RM3A/B ( Price: $2,799.99 ) up for Pre-order online. These items will be released on June 21, 2021.

So What’s new on these New Sony Alpha models?

  • SuperSpeed USB 5Gbps (USB 3.2) compatible Type-C port
  • 2.35 million-dot ( 2,359,296dots ) LCD screen ( old one has a 1,440,000 dots screen )
  • The Sony logo under the LCD monitor has been removed

There may be other changes, but these are the official changes Sony noted in their Official promo video of Alpha 7R III (ILCE-7RM3A) on Youtube.

If you are not interested in these ‘New’ features you can grab older models for cheaper prices. Sony ILCE7RM4/B model now sells for $2,998 and the ILCE7RM3/B model can be bought for $2,298 in the US. ( June 2021 prices on Amazon US ).

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